Animation Company An "explainer movie" is a brief video that provides an introduction to a summary of a topic. An explainer movie is a short animated movie that focuses on explaining a business idea in a simple, engaging and compelling manner, by using a very clear and concise speech; attractive and captivating visuals that quickly grab the viewer's attention. It's both informational and educational, generally it explains exactly what the company offers, how it can assist the consumers with their difficulty and why that product/service is the best option in the industry. Characteristics What makes these videos different from any other advertising video? Check out their attributes! - Short: explainer videos are brief and quite straightforward (no more than 90 seconds on average). - Simple: they pass out a simple and clear message by following the classical narrative structure of "what", "how" and "why". - Determined by the target market and their problems: these kinds of videos are created to satisfy the target audience's needs, so as to make them feel recognized with the company's proposal. - Top quality: to receive the very best marketing outcomes, these videos have to have the highest quality in order to make the company stick out from the contest. - Animated personalities: explainer videos generally utilize animated characters to provide an enjoyable touch which generates a solid connection with the target market. - Branding colors: they generally utilize the appearance & feel of the brand's identity in order to spawn strong brand recognition. - Music: explainer movies have sound and music effects which set the mood to tell a specific story and help to boost engagement. - Expert voice-over: These videos are also featured with a professional voiceover artist which reveal what's being displayed on screen. Benefits Of A Explainer Video Now that we know what an explainer movie is and what their most important features are, the question is: how can it help you market your business? We have compiled 4 great benefits they have for enhancing your advertising plan. Check them out! 1: Explain your business idea in just a matter of seconds - Explainer videos are excellent to explain your business idea in only a few seconds, they work perfectly to immediately grab your audience's interest. By placing an explainer movie over the fold in your site, you could raise the average visit time by two minutes! 2: Boost your internet visibility - Thus, if you make your visitors stay longer on your own page, it is widely valued by Google (or some other search engine), considering it of curiosity and will rank it higher. Additionally, video content provides you the chance to be on YouTube, the 2nd largest engine as well as the 3rd largest social networking site on the internet. 3: Increase conversions - Explainer videos are very catchy, attractive and persuasive, and they encourage people to continue watching. Individuals may understand exactly what you do in a fast, easy, informative and fun manner. This is very important to start growing your conversion prices. Just for you to have an idea, an explainer video may increase conversions by 20 percent normally! 4. Build brand awareness - If you apply the colors of your brand to the background and landscape of your video, the audiences will understand that your organization is your one behind that proposition. Additionally, if you personalize the personalities of this movie according to your target audience's style, look, age, etc. you will generate a strong emotional bond with them. All of this helps a lot to build brand awareness and drive confidence towards your company. So, if you think about the main features of these videos, then you can see they can help you through each phase of their sales funnel: awareness, consideration and decision. Everything depends on the message that you want to transmit and what kind of "activity" you want to generate from your intended audience. Do not miss the opportunity to use such a great cost-effective marketing tool! Explanatory Video
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
May 2018
Categories |